A campaign site for the innocent village fete, promoting the event held in Regents Park, London.
innocent were really taken with the concept of using the modern day equivalent of a poster on a tree to advertise the fete. All of the typography was painstakingly traced by hand for authenticity. The concept was also used for a series of press ads and London Underground posters.
· Creative concepts
· Art direction
· Site design
· Hand tracing of about a million titles!
Nominated for Revolution Awards 2008 - Best FMCG Campaign