A campaign site for innocent smoothies' Buy one get one tree promotion, supporting sustainable tree planting schemes in India.*
To create an online virtual forest to reflect the real life schemes, helping to convey the results of the campaign to the people participating. Trees could be also be given as a virtual gift to friends, promoting a wider reach. The virtual forest grew every day, as more and more trees were planted in India.
· Site design
· Concepts for virtual forest functionality
· Virtual forest art direction
· Email design
· Campaign banner design
*Renamed 'Buy One Grow One Tree' in its second year.