A full site redesign to showcase the Kettle® Chips rebrand.
The brief from Kettle® Chips was to create a site that would affirm their strapline 'Deliciously simple chips'. This was achieved largely through imagery, with photography commissioned especially for the site. The brand was applied sparingly with plenty of light space, so the chips and the real ingredients used in the seasonings would be the hero.
· Creative concepts
· Site design
· Photography art direction